Every name we carry, and why we chose them.

Pascal Jaulent and Sylvie Orlowicz founded Face à Face in Paris in 1995 to make eyewear as wearable art. Bold geometric forms, unexpected colour combinations and hand-applied finishes — every collection carries its own conceptual theme.

Five decades of Scandinavian design philosophy — function, form and understatement. Frames are designed entirely in-house in Copenhagen and built in titanium and high-grade materials, with no logo on the temple. The quality is the statement.

Named for Bad Goisern, a historic centre of craftsmanship in Austria's Salzkammergut region. The brand carries traditional Alpine artisan values — precision, natural materials, longevity — into every frame it makes.

Tom Ford launched his eyewear line in 2005 with the Marcolin Group, with every frame made in Italy. Previously the creative force behind Gucci's 1990s revival, Ford brought unapologetic luxury to eyewear from the very first season.

Guccio Gucci founded his leather goods house in Florence in 1921. Eyewear is produced today by Kering Eyewear and tied directly to each seasonal runway collection.

Christian Dior's 1947 "New Look" changed fashion forever. Dior eyewear, produced through LVMH's Thélios group, has carried the cat-eye silhouette as a signature since the 1950s.

Yves Saint Laurent founded his couture house in 1961. Under Anthony Vaccarello's direction today, Saint Laurent eyewear — produced by Kering Eyewear — carries a rock-tinged, Rive Gauche sensibility.

Founded in Rome in 1925 as a fur and leather goods shop, Fendi grew under Karl Lagerfeld, who led the house for 54 years. Eyewear is produced by LVMH's Thélios group.

Founded in Hamburg in 1906, Mont Blanc built its name on luxury writing instruments — the Meisterstück pen has been a status symbol since 1924 — before bringing that same precision into eyewear.

Founded in 1860 in the Swiss Jura Mountains and long associated with motorsport as Formula 1's official timekeeper, TAG Heuer brings Swiss precision and technical excellence to eyewear.

Ralph Lauren launched his brand in 1967 with a range of wide neckties and built one of fashion's most aspirational empires — a particular vision of American preppy luxury that carries straight through to eyewear.

Gaby Aghion founded Chloé in Paris in 1952, wanting to make clothing that was luxurious but wearable. The house launched Karl Lagerfeld's career and is currently having a renaissance under Chemena Kamali.

Cari Zalloni founded Cazal in Munich in 1975. In the 1980s, Cazal frames became icons of hip-hop culture — worn by Run-DMC and the Beastie Boys — and are still made in limited quantities with uncompromising German craftsmanship.

René Lacoste, the French tennis champion nicknamed "The Crocodile", founded his fashion house in 1933. Eyewear is produced today by the Safilo Group.

Launched in 1989 as the younger, more urban counterpart to Donna Karan's mainline, capturing the fast-paced energy of New York City in every collection since.

Kate Spade launched her brand in 1993 on the idea that bags could be both practical and interesting. After her passing in 2018, the house continues under the Tapestry group, in her spirit of joyful femininity.

Ray Kelvin founded Ted Baker in Glasgow in 1988, growing it into a beloved British house known for its irreverent personality and exceptional attention to detail.

Paul Smith opened his first boutique in Nottingham in 1970 — practically local to us — and became Britain's most successful independent fashion designer. His philosophy: classic, with a twist.

Jean Cassegrain founded Longchamp in Paris in 1948 as a leather goods business, later globally recognised for the iconic Le Pliage foldable bag.

Bausch & Lomb created Ray-Ban in 1937 for the US Army Air Corps — the Aviator was born. The Wayfarer followed in 1952, worn by Bob Dylan, James Dean and Audrey Hepburn. Now owned by EssilorLuxottica, it remains the world's best-selling sunglass brand.

Jim Jannard founded Oakley in 1975 with $300 and a motorcycle grip. Within a decade Oakley was producing the most technically advanced sport eyewear on the planet.

Founded in 1956 and born from the legendary Carrera Panamericana road race, building its reputation on bold, sporty eyewear for skiers and racing drivers — Niki Lauda and Ayrton Senna both wore Carrera.

Born in 1980 on the beaches of Maui, Hawaii. Maui Jim pioneered PolarizedPlus2 lens technology and remains one of the very few premium brands to produce its own lenses in-house.